Jinfo

Overview

Jinfo is a West London company providing research and practical tools to enhance content purchasing strategy. With over 25 years of trading, they had developed a bespoke website and CMS over the past two decades. While their existing platform ranked well for SEO and was familiar to users, it was built on aging architecture that was increasingly difficult to maintain and enhance.

Jinfo needed a modern, secure system that preserved all the functionality and content users relied on — a rebuild that looked and worked the same, but future-proofed the platform for speed, security, and maintainability.

The challenge

• Legacy CMS was outdated, complex to maintain, and limited in functionality.
• Site had strong SEO rankings that had to be preserved — including content structure and URLs.
• Users expected an identical look and experience; no features could be lost.
• Admin tools were clunky, content hard to find, and login procedures cumbersome.

The challenge was to modernise the platform while keeping everything familiar for existing users.

Our approach

We carefully mapped the existing site and CMS, documenting every feature, workflow, and piece of content.

• We worked closely with Jinfo to identify opportunities to streamline processes, improve admin usability, and secure the platform without altering the user experience.
• Special attention was paid to content migration and SEO preservation to ensure traffic and search rankings remained intact.
• Ongoing collaboration with the Jinfo team ensured the rebuild met both functional and business objectives.

Our solution

We built a modern, secure platform that keeps everything Jinfo’s users rely on — but makes it faster, easier to manage, and future-proof. We:

• Rebuilt the entire site using Laravel, a modern PHP framework, replicating the original functionality and design exactly.
• Migrated all legacy content using bespoke migration tools we developed, preserving everything the client valued.
• Improved backend workflows:
  • Streamlined admin area for easier content management
  • Faster login and user authentication
  • Easier content discovery for both admins and end users
• Built-in pre-order functionality to help manage demand and keep customers informed.

The results

• Full modernisation without disrupting the user experience or SEO.
• Faster, more secure, and future-proof platform.
• Simplified content management and streamlined admin workflows.
• Improved login and content discovery for users.
• Ongoing support ensures longevity, reliability, and peace of mind.