AI assistants, built around your business.
An assistant that actually knows your business.
We turn your knowledge into an AI assistant your team and customers can rely on.
Built around you
We design an assistant around a real job - support, sales, onboarding - so it fits how you work. Need it built into your own software? We can do that too.
Trained on your knowledge
We feed it your documents, policies and product information, so its answers are specific to your business.
Kept safe & sharp
We build on business-grade tools that keep your data private, and keep the assistant accurate and up to date as things change.
A few things a custom assistant can do.
Customer support assistant
Answer common customer questions from your own help content, day and night, and hand over to a human when it matters.
Internal knowledge assistant
Let your team get instant answers from your policies, procedures and documents, instead of hunting through folders.
Sales & proposals helper
Draft quotes, proposals and replies using your products, pricing and tone of voice.
Onboarding & training assistant
Help new starters find their feet and get answers without constantly interrupting the rest of the team.
How we build your assistant.
A simple, low-risk process that gets you something useful fast.
Pin down the job
We start with one real task worth solving, so the assistant has a clear purpose from day one.
Feed it your knowledge
We gather the documents, policies and product information it needs, and get them into shape.
Test and refine
We check its answers against real questions, tighten its rules, and fix the gaps before anyone relies on it.
Launch and look after
We roll it out to your team, keep it accurate as things change, and expand it once it's proven itself.
Common questions about custom assistants.
What's a custom GPT or AI assistant?
It's a tailored version of an AI tool trained on your business's information, so it answers with your knowledge rather than generic web answers.
Can it use our own documents and data?
Yes, that's the whole point. We train it on your content - documents, policies, product and pricing information - so its answers are specific to you.
Is our data safe?
Yes. We build assistants using business-grade tools and settings, so your information stays private and isn't used to train public AI models.
How is this different from just using ChatGPT?
Off-the-shelf ChatGPT gives general answers. A custom assistant already knows your business, follows your rules, and stays consistent, so it's ready to help without starting from scratch each time.
Do we need to be able to code?
No. We handle the build and setup, and your team just uses it. We look after it afterwards too, so it stays accurate over time.
Where does the assistant live and how do people use it?
Wherever suits you - inside ChatGPT or Claude for your team, embedded on your website for customers, or connected into tools you already use. We'll recommend the right home for the job.
How long does it take to build?
It depends on the job and how much content is involved, but a focused first version is usually a matter of weeks. We'll give you a clear timeframe up front.
Ready for an assistant that knows your business?
Custom GPTs and AI assistants are part of our managed AI service.